Europe comes up with regulatory intervention:
MEPs and the Council Presidency agreed with the Commission that a roamed text message (SMS) should cost a maximum of €0.11 (excluding VAT) from 1 July 2009.
Other data roaming services (such as sending emails and pictures or web-browsing from mobile phones or laptops) will be regulated at wholesale level – i.e. there will be a price cap for the rates the host operator charges a roaming customer’s home operator, calculated on a kilobyte basis:
from 1 July 2009: a maximum of €1.00 per megabyte (excluding VAT);
from 1 July 2010: a maximum of €0.80 per megabyte (excluding VAT);
from 1 July 2011: a maximum of €0.50 per megabyte (excluding VAT).
I wonder who would be willing to pay 50 cent in 2011.
Sköne Oke 