Great interview with Bill Baxton who surprises with his passion and charismatic normality. It is of course an attitude you can learn and spread. When you listen carefully that is exactly what he is good at, spreading an attitude. It is very important within an organisation to ensure a diversity of personalities and language. Oh, and they have a nice new buzz word: Natural User Interfaces (NUI). You can reduce his model to a simple phrase: attention and inspiration.
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